Tom Peters has a list of 16 Musts for competing and succeeding against the Wal Marts and Starbucks of the world. It's an interesting list and one that most people should already know.
I can't remember the last time I had a pleasant experience at Wal Mart. I don't necessarily have bad experiences at Wal Mart, I just don't have any positive ones that stand out and make me say to myself, "man, I really like Wal Mart."
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